Key definitions used in Complete Guide to Dental PPC
This guide defines the terms that commonly become inconsistent across agencies, platforms, and practice teams. Definitions are attached to source systems and time windows so complete guide to dental ppc can be discussed without mixing clicks, inquiries, qualified leads, bookings, attendance, and revenue.
- Name the event and source system
- Specify inclusions, exclusions, and time window
- Identify who validates the outcome
