Key definitions used in Google Ads Benchmarks for Dentists
This guide defines the terms that commonly become inconsistent across agencies, platforms, and practice teams. Definitions are attached to source systems and time windows so google ads benchmarks for dentists can be discussed without mixing clicks, inquiries, qualified leads, bookings, attendance, and revenue.
- Name the event and source system
- Specify inclusions, exclusions, and time window
- Identify who validates the outcome
