Key definitions used in Pay-Per-Appointment Dental Marketing Guide
This guide defines the terms that commonly become inconsistent across agencies, platforms, and practice teams. Definitions are attached to source systems and time windows so pay-per-appointment dental marketing guide can be discussed without mixing clicks, inquiries, qualified leads, bookings, attendance, and revenue.
- Name the event and source system
- Specify inclusions, exclusions, and time window
- Identify who validates the outcome
